Monthly Archives: August 2014
To pre-order or not to pre-order
The first draft of Trust Me When the Sun Goes Down is done and off with my editing team now. This brings me to the question of picking a release date and whether or not to set up a pre-order period. I know a lot of readers like to do a pre-order because it lets you go ahead and get the book, and you don’t have to remember the release date, it’ll magically pop into your Kindle or whatever when it comes out. But Amazon and such require you to have the completed book to them ten days before the book goes live. So I’m thinking – wouldn’t you all just rather have the book ten days earlier?
I admit the last time I did a pre-order for Release Me When the Sun Goes Down, my overall sales numbers were down. The corresponding sales of other books was down as well (I usually see a bump in other sales when I have a new release out). It’s hard to tell if that’s because 30 days was too long of a pre-order period so it spread out my ranking too thin, or if people are getting tired of reading these suckers, or what.
What do you guys think? Would you rather I announce a release date, padding it with enough room to make sure I can have the book done in time and thus delaying the date by up to 10 days, or would you rather wait for it… wait for it… wait for it… go! When it’s live, but get it sooner?
